Our Story
Rooted in Italian tradition, inspired by the Roman Forum—our story begins with shade, designed to gather.
We believe outdoor living is an art—rooted in tradition, elevated by design, and made to gather.
History
Forum Group was founded in 2012 by Italian-born Sam Del Re, whose early experience in textiles and passion for design laid the groundwork for a new approach to outdoor living. Influenced by his Italian heritage—where gatherings under the sun were part of everyday life—Sam set out to create pieces that combine comfort, craftsmanship, and lasting beauty.
What began with hard-top gazebos has grown into a multi-category offering for today’s hospitality and residential environments. Rooted in the same values of family, functionality, and refined design, Forum continues to evolve—meeting the needs of outdoor spaces across the globe.
From our heritage in Italy to our global presence today, we bring thoughtful design to every project we touch.
Who We Are Today
Forum Group remains a family-owned business with Italian roots and a global presence. Our Heritage collections are still produced in Italy, reflecting our commitment to timeless quality—while trusted global manufacturing partners allow us to meet the demands of large-scale hospitality and commercial projects with consistency, flexibility, and speed.
CREMA Outdoor North America is Forum Group’s dedicated shade division, created to bring our design philosophy and manufacturing expertise into focused, high-performance shade solutions. From commercial umbrellas to custom structures, CREMA carries forward the Forum legacy—under a name built for the sun.
We craft shade with purpose—to support professionals who shape extraordinary outdoor spaces.
Mission
Our mission is to shape the way people experience outdoor spaces—through elevated, dependable shade systems that perform in the real world.
We support the professionals behind today’s most ambitious hospitality environments—offering well-crafted products, hands-on service, and the flexibility to adapt to each project’s unique needs. Every piece we deliver reflects our commitment to thoughtful design, long-term durability, and moments that matter—under the sun, in the shade, and together.
Contact Us
Get in TouchFor further inquiries about Crema Outdoor North America, FORUM GROUP or our products, please reach out.
Visit Our Showroom
Schedule AppointmentJoin us in Montreal to discover our models and materials in person.